In the branding project for “Night Cookie,” I aimed to create a unique brand identity that transcends the realm of ordinary cookies into a parallel universe of nighttime treats. The logo I designed features a cookie ,resembling a dreamy landscape, reflecting the brand’s vision to deliver and sell cookies during the small hours and fulfill customers desires for late-night indulgence. The branding package includes posters, business cards, letterheads, packaging, and menu tailored to the young and trendy target audience, particularly in Tel Aviv. The branding seeks to integrate “Night Cookie” orders seamlessly into young people lifestyle and trends.