In the branding project for “Eagle,” specializing in camping and outdoor gear, I designed a new logo from scratch aimed at giving the brand a distinct identity. The logo, with its simple yet striking design, incorporates symbols representing nature, quality, and reliability, effectively conveying the company’s core values. The goal was to create a recognizable symbol that strengthens the brand positioning in the camping market and resonates with customers, prompting them to identify and connect with Eagle’s premium products.